MAXXIS Sponsorship – Driven by Performance
At MAXXIS, sponsorship is more than a logo on a jersey. It’s a commitment to pushing limits, empowering athletes, and fuelling innovation across the world of motorsport and cycling.
We support elite talents, competitive teams, and grassroots racers through a comprehensive sponsorship program that spans multiple disciplines and continents.
Sponsoring Events
Events 2026
From demanding off-road terrain to world-class sporting venues, MAXXIS is present wherever performance and reliability matter most. Across international events and competitions, athletes and teams rely on MAXXIS products to perform under pressure and in challenging conditions. Each event becomes both a proving ground for our technology and a stage where commitment, precision, and top-level performance come together.
Mercedes-Benz JuniorCup 2026
The Mercedes-Benz JuniorCup stands for excellence, ambition, and the future of football. Since its founding in 1991, the tournament has become a global stage for elite youth talent, with former participants such as Leroy Sané, Joshua Kimmich, and Manuel Neuer going on to shape the modern game.
As the title sponsor, MAXXIS is proud to support a competition that inspires young athletes to rise, compete, and lead. Held annually in Sindelfingen, the event continues to set the benchmark for youth football development.
Discipline: Football (U19)
Organizer: Mercedes-Benz
FIA World Baja Cup and FIA European Baja Cup 2026
The FIA World Baja Cup and FIA European Baja Cup are premier cross-country rally series featuring short-format off-road endurance events held across the Middle East and Europe throughout the year, including destinations such as Saudi Arabia, Jordan, Qatar, the UAE, Spain, Italy, Greece, Poland, Hungary, and Portugal. These Baja rallies test drivers, riders, and machines across demanding terrains including deserts, gravel tracks, and rocky trails.
MAXXIS proudly supports sponsored sportspersons competing in selected Baja rounds, providing high-performance off-road tires engineered for durability, traction, and reliability in extreme conditions. Through year-round participation, MAXXIS demonstrates its commitment to elite motorsport performance and real-world tire development under the toughest racing environments.
Discipline: Off-road Rally
Organizer: Fédération Internationale de l’Automobile (FIA) in collaboration with local organizing committees
Tires: MAXXIS Razr Family
Events 2025
Whether desert, urban canyons, or high-speed circuits – MAXXIS is wherever performance matters. As an official partner of international racing events, teams, and individual athletes, our tires prove their capabilities under extreme conditions. Every event is both a testing ground and a stage for true top performance.
EnduroGP – Enduro World Championship
Eight countries, sixteen race days, untamed terrain: the Enduro World Championship is the pinnacle of international enduro racing. Here, riders showcase their skills in challenging off-road stages and against the clock.
MAXXIS is right in the middle of the action as the technical partner and tire supplier of the TM Boano Factory Team – equipped with the high-performance Maxxenduro series, designed to withstand extreme conditions.
Discipline: Classic Enduro (Motorcycle Racing)
Organizer: FIM (Fédération Internationale de Motocyclisme)
Tires: Maxxenduro M7324 Soft Rear / M7325 Front
Red Bull Valparaíso Cerro Abajo
Valparaíso, Chile’s largest seaport, hosts the spectacular Red Bull Valparaíso Cerro Abajo, one of the world’s most extreme urban downhill races. Here, adrenaline, precision, and absolute control meet the steep streets of the harbor city.
MAXXIS proudly sponsors downhill legend Tomas Slavik, who conquered the course four times in a row with our Minion DHR II 3CG/DH tires.
Discipline: Urban Downhill
Organizer: Red Bull
Tires: MAXXIS Minion DHR II 3CG/DH
King of the Hammers
The King of the Hammers (KOH) is considered the toughest off-road rally in the world – often described as a mix between the Baja 1000 and the Moab Rock Crawling Challenge. It takes place annually in Johnson Valley, California.
MAXXIS sponsored U.S. off-road pro Kyle Chaney, who made history as the first-ever Side-by-Side driver to win the 4400 Class – the toughest category at KOH – in his Can-Am Maverick R.
Discipline: Off-road Rally
Organizer: Hammerking Productions Inc.
Tires: MAXXIS Roxxzilla 37"
Dakar Rally
The Dakar Rally is one of the most grueling off-road races in the world, spanning thousands of kilometers through deserts, dunes, and rocky terrain.
In 2025, Hunter Miller conquered the Saudi desert on MAXXIS Roxxzilla 37" tires, securing a Top-10 finish in his debut year.
Discipline: Off-road Rally
Organizer: Amaury Sport Organisation (A.S.O.)
Tires: MAXXIS Roxxzilla 37"
Events 2024
Extreme courses, diverse racing formats, and maximum demands on both riders and machines: MAXXIS was present at international events wherever real-world race performance was put to the test. Every event became a proving ground — and a stage for tires delivering precision, control, and reliability at the highest level.
Fia Karting World Championship
A total of 262 drivers from over 60 countries took part in the 60th FIA Karting World Championship 2024 on the traditional PF circuit in Great Britain - with MAXXIS as the official tire supplier. The world's best kart drivers battled for seconds and prestige in the OK, OK-Junior and OK-N categories.
“We are delighted about the partnership with MAXXIS as one of the world's leading tire brands.MAXXIS' high-quality kart tires sustainably strengthen the safety and performance of our racing drivers.”
- Akbar Ebrahim, Chairman of the FIA Karting Committee
The unpredictable British weather was a challenge: sunshine in the morning, heavy rain in the afternoon. It was precisely here that the strength of the MAXXIS kart tires was demonstrated. The tires offer optimum grip, stability and control on both dry and wet tracks.
With over 30 years of experience in karting, Maxxis has established itself as a reliable partner. Right at the start of the season, at the FIA European Karting Championship in Valencia, the Maxxis MA01 slicks and MW rain tires impressed with record times. A new lap record was even set in the OK class.
Events before 2024
Across the world’s toughest racing environments, from remote deserts to dense city courses and flat-out circuits, MAXXIS delivers when performance is pushed to the limit. As an official partner of international racing events, teams, and individual athletes, our tires are proven under extreme conditions. Every event becomes both a proving ground and a stage for uncompromising top-level performance.
FIA European Baja Cup
Five countries, demanding off-road terrain: the FIA European Baja Cup is an international rally series where drivers compete across multiple vehicle classes.
MAXXIS plays a prominent role as both sponsor and technical partner, supporting the Santag Racing Team with top rider João Dias – one of the most successful competitors in the T3 Side-by-Side class.
Discipline: Off-road Rally (Rally-Raid / Cross-Country Bajas)
Organizer: FIA (Fédération Internationale de l’Automobile)
Tires: MAXXIS RAZR XT
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